The seventeen year old legacy of Kurukshetra, the oldest game committee to feature in Xpressions (the annual fest of XIMB), continued this year with much fanfare. The game was bigger, better and more challenging than ever. Teams from the best B-Schools from all across the country battled it out in the online round to make it to the top 8. The winning teams were invited to Bhubaneswar to play the final two rounds, Kurukshetra (the business simulation module) and Chakravyuh (the outdoor module).
The teams were given a red carpet welcome (quite literally!) and were ushered in the auditorium to the sounds of the Kurukshetra theme song building to a crescendo in the background. The business simulation module, developed completely in-house by the students of XIM, tested the business acumen, strategy making and number crunching abilities of the participants. The humble auditorium transformed into a glorified battleground for a grueling eight-hour long session of cerebral warfare.
The following day, the scene of the battle shifted from the auditorium to the bustling streets of Bhubaneswar. It was time for Chakravyuh, the much touted outdoor module of Kurukshetra! Excel sheets, formulas and theories were thrown out the window and the only weapons at the disposal of the teams were their street smarts and negotiation skills. The first round saw the participants navigating the labyrinthine roads of VaniVihar in search of specific destinations pointed out by clues available to them. For phase 2 of Chakravyuh, the setting was Market Buildingand the targets were the unsuspecting Saturday evening shoppers. The teams were given a basket of 25 goods, the contents of which ranged from dust pans to a pair of mismatched earrings. They had 40 minutes to sell as many items with the aim to maximize profits. If ‘push sales strategy’, ‘targeting the influencers’ and ‘reading the mind of the consumers’ were some of the abstract concepts which the B-schoolers had pondered over in the classroom, they sure got an opportunity to apply them in the real world.And what an application it was! Most teams managed to sell all their wares at unheard of prices and some even earned a profit margin of 400-500%. As the sun set over the sleepy city of Bhubaneswar, the teams returned to campus eagerly awaiting the results.
To the consistent belonged the spoils of victory, as IIM Trichy with an overall good performance in the business simulation and the outdoor module emerged as the winners of Kurukshetra, 13. IMI, Delhi was the much deserving second place winner. In the words of the winners, “This was by far the toughest and most challenging business game I have been part of. Kurukshetra builds the brand of XIMB by the high standards it sets. It was an unforgettable experience for me.” Thus ended the seventeenth edition of Kurukshetra;leaving behind a promise of setting an even tougher challengein the coming years.