“Gramotsava 2016”, the rural marketing fair organized by R-MAX, the Rural Managers’ Association of XIMB-XUB took place at Xavier Institute of Management, Bhubaneswar on Friday. The event was organized to address the transformation of rural India through skill training. A serene song by the students of Rural Management, XIMB-XUB served as the curtain raiser for the event while Dr. Kajri Mishra, Dean-Rural Management, XIMB-XUB along with other esteemed faculties inaugurated the event by lighting the lamp.
Dr. Mishra further addressed the audience and spoke elaborately on the need for a symbiotic relationship between urban and rural India.” Rural management is about transformation, changing things for the better, doesn’t matter urban or rural”, said Dr. Mishra while emphasizing the importance of Urban influence adding value to rural India and vice versa. Professor Jeevan J Arakal, a 2005 alumni of XIMB, addressed the students on the important functions and objectives of hosting Gramotsava’ 16, the rural marketing fair of XIMB-XUB.
A mesmerizing Odishi dance performance by the first year students of Rural Management added shine to the glittering evening. ”Boney Bhaina”, a tortoise, was unveiled as the official mascot of Gramotsava’16 drawing significance with the Olive Ridleys that flock the coast of Odisha for mass congregation and nestling. A short skit by the students on rural transformation through women empowerment was received with a hearty applause.
Dhvani ’16, the official magazine of Rural Management, XIMB-XUB was unveiled by R-MAX, the theme this year being, “Tapping into Rural India”.
Folk dances from different parts of India performed by the students of Rural Management enthralled the students and faculty alike. The vote of thanks was given by the coordinator of R-MAX, Satyajit Chaterjee, as the evening came to an end. XIMB-XUB prepares for a two-day excursion tomorrow into the remote villages of Odisha as part of their rural transformation mission.
Xavier University, Bhubaneswar (XUB) was established in accordance with the Xavier University Act 2013 and was inaugurated on the 7th of July 2014. The University is India’s first digital University and an institution of higher learning for imparting professional and technical education.It is a self-financing institution of higher learning for imparting professional and technical education. XUB offers its Masters in Business Management through its flagship school, XIMB. It also offers Masters in Human Resource Managementthrough Xavier School of Human Resource Management, Rural Management through Xavier School of Rural Management, Sustainability Management through Xavier School of Sustainability and graduate programme in commerce through Xavier School of Commerce. Apart from theseit has proposed to set up other schools of higher learning in various areas like Public Policy, Sustainability, Media & Communications, Finance, Education and Centers of Research in Public Policy & others.
XIMB, a 28 years old business school of global repute is the Flagship School of Xavier University. Inspired by the Jesuit spirit of ‘Magis’, or excellence, XIMB strives to be a premier institute globally recognized for management education, training, research, and consulting that help build a just and humane society. The Institute today has become widely recognized for its excellence in imparting management education. It is counted among the leading management institutions in the country.